Posted: 2026-10-27 23:11:00  Deadline: November 01, 2026   Full-time   Salary: Confidential

Vivo is a fast-growing fashion brand presently operating 30 physical stores in Kenya, 2 stores in Uganda, another in Rwanda, and an online presence. Guided by its mission, “To be Africa’s most loved fashion brand,” and vision, “Africa Dressing Herself,” Vivo is committed to delighting customers, nurturing talent, and building a distinctive culture founded on teamwork, integrity, innovation, accountability, and putting people first. The company is seeking a creative, proactive, and energetic individual for the position of Marketing Assistant to strengthen its online presence, drive customer engagement, and support integrated marketing campaigns across multiple platforms.

Position Details

Position: Marketing Assistant.
Department: Marketing.
Reports to: Marketing Manager.
Organisation: Vivo Fashion Group.
Application Deadline: November 01, 2026, close of business.

Job Purpose

The Marketing Assistant will support the strengthening of Vivo's brand presence online, customer engagement, and execution of integrated marketing campaigns across multiple platforms. The role combines creativity, strategic thinking, project management, and operational excellence, with responsibilities covering day-to-day social media management, ATL and BTL marketing initiatives, content creation, community management, and performance analysis. The ideal candidate will be passionate about creativity, storytelling, audience engagement, and emerging digital and social media trends.

Key Responsibilities

Content Creation and Social Media Management

Manage day-to-day social media activities across Instagram, Facebook, TikTok, Threads, YouTube, and Twitter.
Create, schedule, and publish engaging content that aligns with the brand's voice, values, and objectives.
Use tools such as Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
Develop social media content calendars in collaboration with the content, ecommerce, and retail teams.
Assist in implementing short-term and long-term social media strategies aligned with overall marketing goals.
Establish content pillars to ensure consistent brand messaging across all platforms.
Monitor social media trends, audience engagement, and competitors to identify growth opportunities.
Work closely with the content marketing team to brief artwork and social media collateral.

Community Engagement

Increase community engagement through impactful social media campaigns, engagement activities, and promotion of user-generated content.
Participate in community events and pop-ups to engage audiences, collect leads through email addresses and phone numbers, and create short-form social media content.
Support the launches of new collections, products, and stores through social media, BTL, and ATL campaigns.
Support the development and distribution of targeted community newsletters and blogs.
Foster and grow an engaged community by encouraging discussions and interactions around brand content.
Organise and host virtual events, live streams, and interactive sessions to build a strong community presence.
Collaborate with brand ambassadors and loyal community members to amplify the brand's voice.
Assist in identifying key social media influencers and partners for collaborations that drive community engagement.

SEO and Content Optimisation

Optimise social media posts for search engines to increase organic reach.
Conduct keyword research to identify trending topics and relevant hashtags.

Analysis and Reporting

Regularly analyse and report on social media metrics, providing insights for continuous improvement.
Stay updated on emerging trends, tools, and best practices.

Key Skills and Competencies

Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with the target audience.
Creativity: A creative mindset with the ability to brainstorm and execute innovative content ideas.
Analytical Skills: Ability to analyse social media metrics and derive actionable insights to improve content performance.
Problem Solving: A problem-solving mindset to tackle challenges and identify effective solutions.
Collaboration: Experience working in teams and collaborating with other departments to achieve common goals.
Attention to Detail: Accuracy in content creation and management to ensure high-quality, error-free posts.
Project Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively.

Qualifications and Experience

A degree in Marketing, Communications, or a related field.
Strong understanding of various social media platforms and their respective audiences.
Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
Tech-savvy, with a keen interest in emerging social media trends and tools.
At least one to two years of experience in social media marketing or management.

Application Process

Interested and qualified candidates should submit their applications through the online application form by November 01, 2026, close of business.

Application Link: Marketing Assistant at Vivo (Application Form)