Posted: 2026-11-04 23:03:18  Deadline: November 17, 2026   Full-time   Salary: Confidential

Ol Pejeta Conservancy, a leading wildlife conservation organisation in Kenya that also manages a successful livestock programme, is seeking to recruit a high calibre, self-motivated and dedicated individual for the position of Social Media Officer. The organisation is committed to ensuring that wildlife conservation benefits neighbouring communities through improved education, healthcare and infrastructure.

Position Details

Position: Social Media Officer.
Job Category: Social Media Officer.
Job Type: Full Time.
Type: Management.
Location: Nanyuki, Kenya.
Reports to: Director, Communications and Marketing.
Employer: Ol Pejeta Conservancy.
Job Ad Expiry: November 17, 2026.

Job Profile and Purpose

The Social Media Officer will be an integral part of the Communications and Marketing department, responsible for managing Ol Pejeta Conservancy's social media presence, creating engaging multimedia content, building trust and growing community engagement across its digital channels. The role involves growing social media audiences, supporting advocacy and brand awareness, and tracking social media performance metrics to optimise ongoing marketing campaigns across Facebook, Instagram, TikTok, X, LinkedIn and YouTube. The successful candidate will be responsible for developing creative, engaging and data-driven content to promote Ol Pejeta as a conservation-driven tourism destination, while fostering online community engagement and driving social traffic. He or she will write, design and schedule audience-specific written and multimedia content across the organisation's social media channels.

Key Responsibilities

Develop a rich social media content calendar by planning, conceptualising, writing, designing and executing a consistent posting schedule that deepens visitor and donor relationships through engaging storytelling.
Create short-form video reels, graphics and carefully written copy tailored to different social media platforms to promote tourism, fundraising and conservation impact on wildlife and communities.
Position Ol Pejeta as a unique Kenyan safari experience by demonstrating how conservation-led travel experiences drive meaningful change and deliver sustainable impact to over 55,000 people living in Laikipia.
Support live coverage of key Ol Pejeta events and product launches through engaging updates, video reels, behind-the-scenes content and news from the ground.
Manage online community engagement across all brand channels by monitoring inboxes, responding to user comments, handling queries and answering questions from social media users.
Work closely with the Digital Marketing Manager to develop and implement social media campaigns that drive tourism and fundraising audiences towards the organisation's tourism experiences and accommodation facilities.
Identify emerging social media changes, algorithmic shifts, viral trends and engagement opportunities, and adjust the content pipeline to maintain Ol Pejeta's relevance across changing digital platforms.
Produce monthly and quarterly social media performance reports, identify successful and unsuccessful content and make data-driven recommendations for subsequent content calendars.
Track key performance indicators, including engagement rate, organic and paid reach, number of published posts and follower growth, using tools such as Sprout Social, Hootsuite or native platform analytics.
Identify Kenyan social media influencers and celebrities for potential partnerships to promote the organisation's tourism products, impact stories, integrated conservation, cattle and Ol Pejeta beef.
Create and publish content supporting routine fundraising campaigns across different social demographics to raise resources for programmes protecting rhinos, lions, chimpanzees and other endangered species.

Minimum Qualifications and Experience

Academic Qualifications
An undergraduate bachelor's degree in Digital Marketing, Journalism, Business or a related field.

Professional Experience
At least three (3) years of experience managing social media channels for conservation, the travel industry or corporate brands.
Strong understanding and familiarity with algorithmic changes, native social media mechanics and best practices on Meta platforms, X, TikTok and LinkedIn.
Excellent copywriting, proofreading and communication skills, with a strong understanding of Ol Pejeta's brand voice.
Compulsory proficiency in editing photos and videos using Adobe Creative Cloud applications and CapCut.
Experience using social media management tools such as Hootsuite or Sprout Social to schedule, publish and manage content across multiple brand accounts.

Key Skills and Personal Attributes

Genuine passion for creativity and the technical knowledge required for modern social media management.
A sharp eye for creative detail and the ability to produce refined video reels and witty social media content.
Ability to stay updated on the latest social media industry trends and viral audio and video tactics used by brands and influencers.
Ability to work in a fast-paced, deadline-driven environment while delivering high-quality social media content and video outputs.
Strong organisational and personal management skills.
Ability to prioritise digital marketing deliverables, meet deadlines with minimal supervision and maintain focus on delivery and follow-through.

Application Process

Interested and qualified candidates should submit their CV and application letter only via email to jobs@olpejetaconservancy.org. Applicants should use Social Media Officer as the email subject line. Applications must reach Ol Pejeta Conservancy no later than November 17, 2026.

Application Link: Social Media Officer at Ol Pejeta Conservancy (Instructions and Application)

Ol Pejeta Conservancy is an equal opportunity employer and encourages applications from individuals of all backgrounds who share its commitment to conservation and community empowerment.

Shortlisting will be conducted on a rolling basis, and only shortlisted candidates will be contacted.

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